[coldpie]

Mmh, not really. "Its" is consistent with other possessive pronouns like "his" and "hers". "It's" is consistent with other contractions, where letters are removed ("it is" or "it has").

[JoeAltmaier]

Can argue they should have the apostrophe too. Like Tom's or Roosevelt's. "Her's" Those just don't happen to be (very) ambiguous.