Yes, I know what meme the means. They are making fun of people who use the meme as a way of defecting criticism from the President, especially in light their sudden reversal from blaming the President for everything from letting the 9/11 attacks to happen to a conspiracy to keep gas prices high to letting a hurricane make landfall in New Orleans.
What is wrong with that? It is an election campaign... you are visiting their website, they are going to ask for money. It is not like this is some "free" product that starts charging all of a sudden. Money drives the machine, doesn't mean I agree with it, just the facts. So why not throw the right hook?