[melling]

These guys raised $650k for their keyboard last month:

https://www.kickstarter.com/projects/keyboardio/the-model-01...

I think a lot of these guys try to build a following before they launch.

[technotony]

Yes, there's a lot of planning that goes into a successful campaign. We prepared for six months. It's not hardware, but similar business/marketing challenges. Here's how we raised $484k on Kickstarter: http://blog.glowingplant.com/post/85922974558/how-we-raised-...