[pkapur86]

Great read and sums up a lot of my experiences. As a product manager who launched a niche consumer hardware product recently, I came up with the same analysis. Plus, manufacturing state-side (boston) had its own perks (quality control) and cons (labor cost and freight from china for components). Even after you factor in all the costs, there is cost of acquire customers which can be quite a lot for a product that is new in its category, where a lot of startups aspire to be. What is tricky is seeding customers, organic growth through hackathons, co-marketing, and customer stories.

Thanks for the post.

PS: Full Disclosure, i launched a robotic haptic device (cubify.com/touch).

[drzaiusapelord]

>What is tricky is seeding customers, organic growth through hackathons, co-marketing, and customer stories.

How did Cubify handle these things?