https://www.washingtonpost.com/news/style-blog/wp/2014/12/16...
http://www.chicagonow.com/listing-toward-forty/2013/11/elf-o...
"Smart" TVs, and most of the "Internet of Things" stuff is all about monitoring us. XBox's Kinect is in the mix too.
And they're just brazenly telling us through the mainstream media. Again, they're acclimating us to being aware that we're surveilled all the time.