[technofiend]

Do people really clutter their phone with every random website app? Most of them appear to be marginally better at rendering the website for the low, low price of scraping some subset of your personal data.

I use Android profiles for the simple reason that I don't agree some random app needs to know every email or phone number in my address book,much less mine my text history. The few apps I use go to a profile hooked to my ham email address. Still not perfect.

But deep linking via apps? What's the compelling use case again? I don't see one that doesn't work just as well on the mobile web site.

[Ironchefpython]

> What's the compelling use case again?

From the article:

"The mobile website banner links to content within the app. A user clicks the download button, installs the app and, after install, is deep linked to the same content in the app."

So the usecase is: when you want to see the exact same thing in an app as you can on a mobile website.

[bunderbunder]

The primary value add is that it lets you bypass the nag popup imploring you to install the app.

Incidentally, that's usually also the primary value add to installing the app.

[woah]

Imagine it's an Instagram link in a tweet or something like that.