Our company setup a booth at GDC this past year and ran into one of the guys that chooses the games to feature. He barely had time to stop at our booth but he said our art looked great, gave me a card and said to shoot him an email. Shortly after the conference I did and we were featured a few weeks later in Best New Games Category. Received about 360,000 installs that week.
Step 1: Make a quality game with preferably some bit of originality.
Step 2: Hope you can run into one of these guys or know someone.
Games is by far the most competitive and coveted feature space. We were featured multiple times in the Books category for our interactive childrens book. This is a far less competitive category with far lower numbers so it didn't require too much luck with meeting/knowing someone.
Thank you for your Answer. I imagined that a feature can have a huge impact on installs.
To your steps: I agree that quality and a great product has to be a requirement. And for step 2 you will have to keep your eyes open.
Step 1: Make a quality game with preferably some bit of originality. Step 2: Hope you can run into one of these guys or know someone.
Games is by far the most competitive and coveted feature space. We were featured multiple times in the Books category for our interactive childrens book. This is a far less competitive category with far lower numbers so it didn't require too much luck with meeting/knowing someone.