[teaneedz]

The problem is that Twitter is trying to monetize like most with ad-tech at a time that many are becoming ad adverse. The rise of ad blockers should be a wake up call for such monetization efforts. Twitter is placing ads everywhere now. Auto play videos, promoted ads, a jumbled UX, and product decisions springing from a want-to-be-like-Facebook mindset are just damaging the brand especially with the lack of strong product leadership that exists (which shows in the official app). It's all about monetization and listening to advertisers who don't have UX chops.