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by hello_there_you 3954 days ago
Ok we get it, Bloomberg, you are writing about drugs. Jeez..
6 comments

Someone in the creative department got a little too creative on this one. It's actually quite distracting for a reader.
All the javascript crap going on makes it virtually impossible to scroll.
Actually the color inversion is probably a 'filter: invert(100%)' turned on by js; I tried peeking through the DOM and didn't see it, so I may be wrong.

If filter performance is an issue, they could force gpu rendering by applying a 3d transform that does nothing.

You're right, lines 104 & 140 in http://www.bloomberg.com/graphics/2015-ketamine-depression-t.... Considered the gpu thing but was reading mixed advice (http://stackoverflow.com/questions/10814178/css-performance-...) and ran out of time.
...and this is why journalism about drugs is often dismissed. Its incredible how bad the presentation is here. Its almost like someone with anti-drug views saw the article as too positive, but didn't have the science to contradict it, so they ordered it "hippie'd up" to ruin its credibility. Its working, because there's no way in hell I would share this article with anyone considering the presentation.

Even if we ignore my little conspiracy theory, my god, randomly going from black on white to white on black is inexcusable. What is this? A geocities page? Thank god for Firefox's reader mode. The web is barely usable nowadays.

I understand why so many people hate the animations and general visual presentation.

But I kinda like them. They're so over-the-top goofy that I thought they were funny, in a "Reefer Madness" kind of way.

I'll send the article to my psychiatrist mom, anesthesiologist brother, and veterinarian sister, and I expect they'll get a good laugh out of it.

Looks like somebody took a huge dose of Ketamine! Those graphics are crazy and so distracting.
Even though I work on a competing browser, sometimes I really, really love using lynx.
It's like a nineties alternative music video barfed its visual effects all over the page.
Knowledge is power, especially when it has to do with possible treatments for debilitating conditions. Good for them for stepping out of the conventional zone.
That sentence is very strangely put together. Of course knowledge is power? That doesn't mean this article wasn't visually annoying. Subjectivity, you know.
That's fine!

a) Yes, right, Knowledge IS power, but only when you know about it. Ketamine as a depression treatment is very under the radar. You can only empower people with knowledge once they have it to use.

b) You mentioned nothing about "annoying" or "subjectivity" -- you were being snide and unproductive with your "bloomberg talking about drugs jeez" comment, and I felt the need to respond and praise them for going outside of common bounds.

Me and you have very different ideas on how to spread knowledge about drugs, let's just agree on that :)