[jaawn]

That is a much better approach. It incorporates the humility you need to have with this type of data. That system works because it does not assume and expect accuracy, it works around the problem in a different way.

So, I guess my original sentiment is more like: "data-driven" is not a good thing on its own, because you need more than just a bunch of data, you need analytics.

It may seem more semantic than anything else, but I think there are some real differences in how people (especially managers) perceive "data-driven" vs. some other term like "analytics-driven". "Data is not magic" should be a catch phrase spread far and wide among the non-technical business world.