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It depends on the company you're interviewing with.

If, for example, you founded a tech company, the way you described it would differ whether you were talking to: your parents, a tech journalist, a potential client, a potential cofounder, a potential engineer, a potential product manager, etc.

Each company you talk to will be different and have different needs. No one can tell you what those are—that's your job as the candidate. But to give you an idea, let's say you were interviewing for a 4-person startup. A small startup typically needs generalists who show a lot of passion for the company and their work. Someone who can thrive in scrappy environments without a lot of process and push the company forward in more ways than what you were hired for.

Now your narrative should use any relevant experience, even if it were, for example, working at your parents' pizza shop when you were 15 (in lieu of any actual field experience). "I'm a naturally self-motivated worker who really thrives in smaller, scrappier environments. For instance, my parents' local pizza store was chronically understaffed so I developed a process that could combine X and Y while doing Z so that individual productivity went up 3x. I have a great deal of passion for what I work on and always own the result from start to finish."