[OJFord]

Oh okay, well scratch that then, that's interesting.

Yes I'm all for being "pushed to limits", but I don't think making employees feel like shit is the right way to do that.

I can't find it now, but what struck me most in the article was a quote about being pushed and pushed, finally achieving something great, but then it being nothing - like the best performance you can hope for is "acceptable".

Over-working for a crazy deadline is I think motivating, and an enjoyable sense of achievement for people that are in a position to do it (without dependents, etc.) - but that achievement at the end of the sprinted-marathon needs to be celebrated, and there needs to be a break before another. Otherwise it does just sound like a sweatshop.