[sethbannon]

"You'll receive step-by-step details about the work in progess through email."

Does this mean that every time someone orders a pair of shoes they'll be custom made? You'll keep no stock?

I really like the idea of bringing more transparency into the manufacturing process, so kudos on that. Hopefully you'll soon offer a vegan option too :-)

[sidraqasim1]

Right now this is in beta and we are testing this with 10 customers every week, where we make a new pair for them. In future we want to have this information available for ready to wear shoes as well and for everyone. Some people want to have all the information in just single email so we're learning from our experience and will launch what can work best for everyone.

We'll definitely look into vegan option soon. Thank you!

[hayksaakian]

if you go the ready-made angle, it would still be cool to see the step-by-step story for the shoes, even if it's months old.

[prawn]

Could have a QR code or symbol or initials on the box or stamped on the sole/leather. Leads to a providence chain on the site explaining who was behind it and has some example photos/videos of them at work.

Beerenberg, who make jams/sauces here in South Australia, have something like this with their Providence Pathway. You enter a barcode from one of their products and can see who was working the line that day cooking and packaging the product, their photo, very specific testing details from that day, etc.

[Pamar]

I'd like a vegan option, too.