[toyg]

> Anyone remember the MS "gmail man" ads mocking the way Google inspects your email

Yes, and they were widely mocked. Privacy fears don't really sell, especially when deployed 10 years too late by a company that is the definition of "establishment".

[api]

This is the difference between the HN audience and the general audience.

In general, the average user doesn't care about privacy or security at all.

I develop a network virtualization product, and I spent a ton of time on security aspects of it. Sometimes I feel like that time might have been wasted, because it has thousands and thousands of users and so far not one single person has inquired about anything related to its security. Not one. It blows me away.

[throwaway2048]

Security is like air, you don't even realize its there until its gone.