[Someone1234]

> It seems like they're advocating short-term trading -- pretty risky behavior.

No matter how successful they're, I'd argue that it is a drop in the bucket compared to high-frequency trading. I cannot see it hurting the markets.

> Also, the only real reason a commission-free account would be helpful is if you're trading pretty frequently or in very small amounts.

Why? It saves you $10 even if you only trade once every year. It is MORE helpful with many trades, but it is helpful regardless.

> pay $10/trade [..] and have access to some mediocre portfolio analysis, risk analysis, and research tools

Why can't people get these from third parties? A lot of other services provide these tools and information. This de-couples the bundling and allows people to shop around.

[larrythedog]

You're right on all counts. The point I was trying to make is that it caters to unsophisticated investors, and this platform indirectly encourages them to invest without understanding the risks.

[mentat]

It's hurting their customers, not the markets.