[savanaly]

>and raise insurmountable barriers to new competition.

Why do we assume that the dishonest and manipulative nature of advertising would be more effectively wielded by the companies already in the market than by new ones trying to break in to the market?

[qu4z-2]

Primarily 'cause they have larger budgets. And sure, a new entry into the market might innovate on advertisement instead of product, but is that what we want?

[saint_fiasco]

In this hypothetical, you have the superior product, so you would prefer to rely on honesty.

The alternative situation where everyone bullshits is one of the reasons people are using ad blockers.