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by ankitjain_hn 3963 days ago
It could better be written as "Effective CPM". Also, the completion % is an assumption. If I take 10% completion rate, it is still higher than AdSense CPM rates and at par with other food blogging ad networks. For providing an ad free experience, it still seems worthwhile.
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> If I take 10% completion rate, it is still higher than AdSense CPM rates and at par with other food blogging ad networks. For providing an ad free experience, it still seems worthwhile.

This is the much more interesting bit. It would still be super interesting to follow through and find out what the actual completion rate was.