[bachmeier]

The current model can't work. The internet is becoming unusable due to ads. I am not sure how it will evolve, in terms of paying for content, but this is surely not the answer. I expect that we will be paying for content in some form. Perhaps a Spotify-type model where you pay a monthly fee and the fee is distributed to content providers.

On the issue of ethics, I'd say it's not ethical to spread out a small amount of content across six pages just to get more page views. It's bad for advertisers and for consumers.