[RodericDay]

> People are more likely to trust a brand that they have heard of rather than some unknown.

Is this a good thing?

[fwn]

Brand awareness is one reputation mechanism. For better or worse. ... and reputation itself is a good thing.

[andrepd]

Not at all. Makes brands with colossal marketing budgets sell more despite there being better alternatives from small companies. But that's how human consumption works, and it's virtually impossible to change that.