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by bhartzer
3959 days ago
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I read this and honestly thought that it's kind of bizarre that he seemingly "randomly" came out with this post. My first impression was that it was a publicity stunt by Verisign. Nonetheless, Paul's point about naming is a good one. You have to have a good name. But, I see no evidence (and he didn't provide any) why the name has to be associated with a .COM domain. His only 'evidence' that he mentions is the fact that "100% of the top 20 YC companies by valuation have the .com of their name. 94% of the top 50 do. But only 66% of companies in the current batch have the .com of their name." This doesn't mean that 94% of the top 50 are right (in owning the .com). |
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However, I do think the point he is making is correct, that there are a number of constraints, but that the optimal decision involves a different weighting of them to that of many founders (my interpretation). I would argue that the constraints for startup founders naming companies are: 1) short and easy to say & remember 2) available (cheaply) 3) domain (.com vs others) 4) intrinsically meaningful 5) related to the business
Some founders compromise on 3 and give more weight to 4 and 5: what I think he's saying is that 1,2,3 are much more important than 4 and 5, to the point that "almost any word or word pair that is not an obviously bad name is a sufficiently good one".