[favabeans]

Thanks! Regarding the aforementioned two questions about "What makes someone switch from FB to Taza" and "What make your product different"

We've went ahead and created simple tutorials and we are experimenting with different approaches to get them to the users while keeping those short and the user interested. Apparently, from our own observations, there's an "Aha" moment the user would reach after a very little education. After that point, the user becomes more of an advocate (or she's not convinced for totally different reasons)

As you've seen on our site, we tried to keep the messaging to the minimum as well, because too much information confuses the users. There's a trade off between explaining everything and giving them enough "hook" to look into the app and figure things for themselves.

We still trying to strike a balance between these things.