Shopify is a company that handles large amounts of customer data.
They've sponsored a very positively spun interview on monetizing such data by spamming people via SMS, "sweepstakes", promoting payday loans and other activities that I consider deeply unethical (even if legal).
I'd think that if Shopify was a reputable firm, they wouldn't want their name within a mile of this scumbag. Particularly when he's being portrayed in a positive light.