[coldtea]

>Your advice comes off as pretty sexist to me.

Sort of. That's why it works.

In this case it just means using "sex" to sell something, the oldest trick in the advertising book.

If you want to sell something using the possitive images of sex appeal etc it's not necessarily a bad thing (I mean any more bad than advertising with any other means of persuassion, personally I find advertising bad in itself).

Protestants (including atheists brought up in protestant society) have this weirdo idea that all things should be de-sexualized, else it's "sexist".

Nope, it can just be sexism: invoking desire and recognizing that sex is natural and something people enjoy.

(Wheareas "sexist" is implying a sex is inferior and should be serving the other, etc).