|
|
|
|
|
by scoot
3970 days ago
|
|
Well, this was stupidly easy to integrate into a web-app, but my first (and only) session has consistently been grouped into the 30-60 minute session length bucket, from the moment the session was born (first event logged) to ten minutes later. (The user event stream for the individual user shows the correct session length though.) This would make me wary of the rest of the data. Not to mention that all of the more interesting reports are in the paid plans, which makes 10M free events that you can't report on of limited value. Edit: The first event for the first user / session in the "real-time activity details" has a usage time of "20 min", wheras the first event for the second user / session starts at 0 seconds, so the bug lies there somewhere, and seems like it shouldn't have a meaningful impact on statistics for an app in production with lots of users, but disconcerting for a first-time dev-user of Amplitude to see bogus values. |
|
While I think reports like individual user streams are neat, I find they're not very good at diagnosing a product and driving growth.
One of the best charts for doing that is a simple cohort analysis / retention chart. If you've been storing historical data about your users in your database or in a log file, one thing you could try is importing historical data into Amplitude and then looking at your retention chart. I just finished doing this for a friend in Mixpanel earlier today. Here's the result: http://aacook.co/retention.png
This chart only uses two user events (Sign Up and some usage event you define) but tells you so much. Week/week acquisition (number of new users signing up) is in the first column, new user activation in the 2nd column (number of new sign ups who reached a moment of value) and a basic form of retention (number of users coming back at week N).
In my friend's startup, they're doing a great job with new user acquisition but they have a clear onboarding/activation problem. Less than half of new sign ups reach the authentic usage state. In the following week, another 50% of those users drop off.