[shostack]

This is great for companies without a lot of data yet. Often times a big hurdle is the large price tag based on volume, when a company may have no clue as to their actual volume benchmarks because they haven't gotten as far as tracking their event data to the level they could/should. So a salesperson asks how many events they would have, and the response is "how the hell should I know?"

Your growth discovery engine feature looks pretty cool, as does the event path report. This looks similar to conversion path reports I've seen in GA's attribution data.

Unfortunately, a lot of times those reports look nice but don't help much because they fail to provide meaningful insights when dealing with any sort of user volume. I've always wanted some sort of zoom out view that lets me view color-coded patterns or something like that so I can visually get a sense of what is going on and let my brain's pattern recognition abilities go to work to spot clusters. This is what in turn informs the questions to feed into your growth report, since your customers may not know the right questions to ask yet. Providing tools to give the answers isn't enough, you have to provide tools that spit out the questions ;)

[sskates]

Because we have a huge infrastructure advantage, we try to structure it in a way where you don't even have to worry about data volume- as long as it's not killing us on server costs we're fine.

We actually tried to make a fully automated version of growth discovery engine and customers hated it! To our surprise- people don't trust the result if Amplitude hands it out on a silver platter. They want control in setting up the analysis so they know what they're getting out of the system. It's the same sort of aversion people have towards "magic" in programming. Eventually as people get more comfortable we'll automate more of it!

[shostack]

That is actually shocking about not trusting the results. From the screenshot, they appear easy enough to verify (although some might require significant resources to implement/act on).

Out of curiosity, what sorts of things was your initial attempt spitting out as insights?

Also, as someone likely in your target audience (senior digital marketing/analytics guy), I have a suggestion for your site that I see lots of similar businesses fall victim to.

I want to see how the product works without investing time or having a sales conversation so I can determine if there might be sufficient fit to even warrant investing more of my extremely limited time.

You have some small screenshots and some marketing text. Consider adding a full demo account with pre-populated data that people can poke around in WITHOUT providing an email address. At the very least give me full-screen images when I click a screenshot. I want to see your interface. I want to see what data looks like in there, how I can expect to manipulate it, create reporting views, filter, etc. And again, I want to do all this without being pestered by a sales person or being added to a list.

The marketer in me is saying "well, maybe consider A/B testing gating such a demo behind an email capture or more involved signup form", but the other part of me that gets pestered by sales people for things like this day in and day out, and really geeks out on this stuff is screaming "just let me see the F-ing product!"

[alishiu]

Sorry I'm just seeing this now -- but we actually do have a full interactive demo of the product with pre-populated data, just like you suggested! There are CTAs to try the demo all over the website if you're using it on a desktop/laptop. Were you looking at the site on mobile? (https://amplitude.com/)

[shostack]

So that is exactly what I was hoping to see, but the email gate prevented me from moving forward. I entered "[e-mail]" and it worked though. Nice product! Wish I could have seen the growth discovery beta in there. Definitely a different offering than Looker, but still has some nice stuff.

Back to my previous point...are you A/B testing the email gate on demo? You don't tell me how my email will be used, and my only assumption is that it is to add me to some drip mailing list I have no interest in, get your newsletter which I have no interest in, get contacted by a sales person which I have no interest in at that point, etc. All of that leads to me bouncing without seeing how awesome your product is.

I obviously recognize I might be in the minority hence my question about testing, and if the numbers make sense they make sense. Just my $.02 as someone that would likely be a highly-qualified lead and has seen a million sites/products like this.

[sskates]

Agreed, an email gate is something that we'll be testing a lot in the future. For now- you can go directly to amplitude.com/demo and you can get around the email gate. Hope that's helpful!

Also- around the first version of growth discovery engine, it spit out a bunch of precomputed groups of users with no input and ranked them by which ones were most correlated with retention. We beta tested it with many of our existing customers who were looking for functionality like this and they all didn't like how magical it was. I know, I was surprised too, who doesn't like automation!