[bproper]

You can't log into HBO now with you HBO Go credentials because they are two totally separate business models. You need a pay-tv subscription to authenticate HBO GO, while you pay a la carte for HBO Now and don't need cable. Cord cutter versus traditional.

[arjunrc]

I agree that they are two different business models, but the content on both of them are the same, right?

Wouldn't it be easier to have two separate login pages on the same App? (One authenticates with HBO itself & the other with Comcast/Time Warner et al.) Once authentication is done, you get to see the same content.

They could have removed HBO Go on Apple's devices when Now launched & then gradually remove Go, as Now spread to remaining platforms.

[bentcorner]

> They could have removed HBO Go on Apple's devices when Now launched & then gradually remove Go, as Now spread to remaining platforms.

This sounds like what they should have done. Replace the app with "HBO Now", but keep the HBO Go branding, app store presence and icon. Make it a major version update.

[mtanski]

Consumers don't care.