| I was probably buying 1 or 2 bottles a week for much of last year. Probably $15-$25 AUD / bottle. Less so now. Unless you're specifically investigating a niche market of (people who comment on hacker news) & (people who spend money on wine), it might be a good idea to hunt for wine industry statistics / market research. Some arbitrary suggestions: * "An Econometric Analysis of Wine Consumption in Australia" [1]: > On average, over the 5 decades, consumers allocated about 5 percent of their income on alcohol with 3.3 percent to beer, 1 percent to wine and 0.7 percent to spirits. Within alcohol, for every dollar the Australians spent on alcohol, on average, he/she allocated 65 cents on beer, 20 cents on wine and the remaining 15 cents on spirits. * "Consumer Insights" [2]: > In developed wine markets, people drink wine because they want to enjoy it, not because of the health benefits they might get from it. (ha!) > People attach different values to wines in relation to the occasion they are faced with. However, consumers with stronger personalities are less subject to normative influences. (ha ha!) > There are different segments of consumers in the on-line environment, with different level of skills and trust towards this form of retailing. Convenience and the price comparisons are attractive, but people still don’t like the fact that wines cannot be tasted and they are worried about the security of the transactions. This may change, but recent research still finds risk an issue. Online purchasing represents about 5% of the total wine market in developed countries. [1] https://www.adelaide.edu.au/wine-econ/events/2030workshop/pu... [2] http://research.wineaustralia.com/wp-content/uploads/2013/04... |