[JulianMorrison]

As I understand it, they aren't trying to be liked, they are trying to hack your mental PageRank. Name five soft drinks?

[ionised]

Seems pointless when all I do is avoid the ones that are in the forefront of my mind because I saw them in adverts.

I'm not going to buy them either way (I don't drink soda or sugary drinks anyway), so they're not achieving anything other than my disdain.