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by yoz-y
3976 days ago
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Advertising is also the force that makes the current web free. There are lot of articles, especially on HN, about keeping the web decentralised, keeping it open etc. So far there has been _no_ other way to finance a website than advertising. Granted, some blogs (stratechery comes into mind) can go behind a paywall but that is because their articles have high value. Personally I like strategies like sponsored posts and similar, however these are not scalable for small producers thus available only for high-traffic websites. I wonder how would sites like Facebook, Blogger, Disqus work if there was no advertising. Also, people clearly want these sites to exist and clearly do not want to pay to use them, what other option there might be? |
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Potentially, that sort of funding of creators or institutions could permit them to be truly free to create as they please - with no need to answer to corporate advertisers, or anybody else except their most dedicated fan base.