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user: jslogan created: 2007-03-15 karma: 181 submissions: Core Story: Meaningful difference makes a big difference 1 points | 0 comments The kind of training salespeople need 1 points | 0 comments How to qualify a complex sales opportunity 1 points | 0 comments What do you know, that I don’t know, that I would benefit from knowing? 1 points | 0 comments Desktop reference for B2B blogging:Fill-in with your particular info 1 points | 0 comments What you say next may close or lose the sale 1 points | 0 comments How to create your compelling core story: Part 2 1 points | 0 comments Don’t confuse sales promotions for gifts 1 points | 0 comments How to create your compelling core story: Part 1 2 points | 0 comments Twelve ways direct mail can fail 1 points | 0 comments Application notes are effective marketing and sales tools 1 points | 0 comments Is it difficult to talk about your company? It’s easier if you have a core story 1 points | 0 comments Why case studies are the most powerful lead generation and sales tool 2 points | 0 comments Book Review: The Thank You Economy 1 points | 0 comments 5 things to do before the big sales meeting 1 points | 0 comments Can you guess what I want you to do next? 1 points | 0 comments How to use the perceived weakness in your product or service to close more sales 1 points | 0 comments And some still wonder why most marketing sucks 1 points | 0 comments 5 things sales and marketing teams should do to sell in a recession 1 points | 0 comments Why most press releases suck and are a waste of time 1 points | 0 comments Just because you can, doesn’t mean you should: A marketing lesson 1 points | 0 comments