If you must include the Techcrunch icon (even when the product hasn't been featured in Techcrunch?) it might be best to direct the clickthrough to a Google site-search rather than a general Bing keyword search.
However, given the fact that only a very small number of products featured on Product Hunt will be covered by Techcrunch, but may be covered by other publications/blogs, it might be better to link directly to a Google News search?
For example: https://www.google.co.uk/#q=RocketClub&tbm=nws
That's so sweet!
Honestly I put it there a long time ago, when I didn't know that most products there are 'toy-quality', so I thought most of them would be covered in Tech News, which now turn out to be wrong.
I definitely change it to google news search. Thanks a lot!
If you find checking Product Hunt everday is a bit of time-consuming, then you can try Product Chase, in which I re-arrange their products in a weekly/monthly manner.
May be helpful for someone.
So, for example, the Techcrunch icon under RocketClub could direct to: https://www.google.co.uk/#q=site:techcrunch.com+RocketClub
However, given the fact that only a very small number of products featured on Product Hunt will be covered by Techcrunch, but may be covered by other publications/blogs, it might be better to link directly to a Google News search? For example: https://www.google.co.uk/#q=RocketClub&tbm=nws