I would be nice to have some more context on the company. I like to think this respect to detail is representative of how their service is run, but I don't know what the service is.

I think it has to do with how to get perfect pixel in illustrator. If you just draw a line even if you have your rulers set to pixel you will get anti-aliasing once you render it in for instance photoshop. So what you do is that you offset it in points as far as I can remember by .5pt that way PS will render it nicely.

Having said that I still don't know why someone thought of this to be HN worthy it's a rather old problem with a rather old solution.

This is one of the great examples of the difference between a graphic designer that charges $200 per hour and your friend's cousin who can do the entire project for $20.

It's clearly an overkill, but gotta admire the approach.

Kind of loses its touch when it's downscaled badly, resulting in ugly aliasing along the diagonal line in the actual resulting layout.

this is about design documentation, right? or is there something particularly interesting about the design itself?

this could also just be some "clever" marketing trick I guess. Given that if you go to the front you can sign-up.

Anyone fancy explaining? :-)