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Ask HN: Struggling to get users. What is turning visitors away? (pennypledge.co)
7 points by davidhep 4048 days ago
1 comments

I cannot really figure out what it is you offer/sell. Give to what or whom? Why? The centerpiece of your homepage is a screenshot telling me to give some unrecognizable web page about 'ad-bombing' a penny. Your pitch has to be intuitively understandable and in some kind of context.

Also, I get that you've jumped on the infinite scroll bandwagon but you have an INSANE amount of white space that you could be using to get the point across. I think you're mistaking cleanliness for conciseness.

Hire a good copywriter and a designer who is actually into good design, stat!

Hey Jury. Thanks for the feedback. We have thought of changing to centerpiece to a video. I threw this together as a starting point a while back but we are looking to get something more professional done.

https://www.youtube.com/watch?v=cG5wsSMvUn4

Do you feel that would be better than the current product demo?

I will also play around with the text and white space. Thanks.

I agree that you could use a bit more direction on what users should be giving money to. Very Cool idea though!
Thanks.