"Its just as much work & just as traumatic to build a company that no one cares about as it is to build an important one."

There has to be a balance. How do you know when it is too complex, too hard, impossible... unless you try?

One of the best replies was, when asked how did you feel being a CEO, Ben answered: "I felt like a baby. I used to wake up every 2 hours, cry and go back to sleep."