I just finished Business Adventures, although I got it on Audible when it came out. Amazing piece of literature. It's pretty crazy to know that each chapter is based on real life interviews and real events since they read like a novel.
Very well written. I've doubled back over most chapters to hear them a second time, picking up new things. The lessons in each chapter are still valuable today and really do stand the test of time. Highly recommended.
Not just you. A combination of Microsoft doing cool things and other companies doing uncool things has been a terrific combination for improvements in [techie] public opinion.
They are getting there. It's funny--for years I would cringe whenever anything associated with Microsoft popped up, now--I at least listen to what they have to say, sell,
or better yet--share.
I'm reading Business Adventures right now. It's good, but nearly 50 years old, and it shows in places. Still, it's intelligent and well written.