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Hacking Word-of-Mouth: Making Referrals Work for Airbnb (nerds.airbnb.com)
35 points by upgradedape 4265 days ago
1 comments

"Before we coded any product, we built mechanisms to track and report our progress on our success metrics."

Fun. If all you care about is charts, this is basically an integration testing framework (kind of).

Sounds more like test driven market development