So... a landing page that tells me nothing, with nothing but links to the app store. Going against my usual behavior, I click the link to the app store and I get two useless screenshots and a description of "You’re going to like me."
I think I'm getting old, because I just don't get it.
It is my personal mantra that if a startup has a particularly unintuitive UI/UX behavior, it’s a form of “growth hacking” that my feeble brain cannot comprehend.
An app that further abstracts the problem of simply being alerted to interesting things happening in the world that you might be interested in. This sort of thing seems like an inevitable consequence of a rapidly expanding network filled with free, lightweight content that is usually not very important. People can't even be bothered to visit Buzzfeed or Upworthy anymore, even on a feed reader. Don't blame them.
This is essentially a pivot by Secret after the original app failed due to the removal of submitting your own photos and meaningless polls. The app ratings have cratered: http://i.imgur.com/qjLLlFb.png
Case point: there is zero mention on the website that this app is made by Secret.
I think I'm getting old, because I just don't get it.