The pricing seems pretty reasonable, but as someone who's built a quick 15 line Python bot that sends me an SMS any time there's a significant change in any of a few Bitcoin markets, I'm not sure how much value this adds compared to, say, a simple open source project that anyone could use.
Founder here: we support over one hundred cryptocurrencies. The application supports real-time alerts sent via email, SMS, and push notifications to your Android or IOS device.
Let me know if you have any feedback, questions or comments!