Interesting discussion of a start-up with an idea I would like to apply in my daily work and personal life.

"GreenPrint’s travails are all too common for small technology companies. 'The gulf between invention and innovation is often a huge one that many entrepreneurs can’t cross,' said Scott D. Anthony, president of Innosight, a consulting firm.

In other words, it’s not easy to turn a bright idea into a genuine business."

It might not be helping GreenPrint that they have an excellent long standing and successful direct competitor in FinePrint: http://www.fineprint.com/products/fineprint/index.html

I used to use FinePrint back when I used Windows and it's really quite good.