Here is what we did to prove some demand for https://weighttracker.co. We had a minimum product (weigh in via email) and a simple landing page. We bought ads and AB tested the landing page. We learned we could get free trial signups for a reasonable price and got some ideas about headlines.
After solving some issues with the signup process, retention, etc. we've moved forward with mobile apps and are getting more traction and refining processes there. Progress is slow, but steady towards a working business.
If I were to do it all over again, I'd have a landing page with a sign up form and I wouldn't build the product until there were at least 100 people on the list. With a free trial or sign up form, you can probably AdWords or Facebook ads 100 people on your list for less than $1,000. Probably $100-500 if you don't overbid.
This also proves whether or not you can even remotely acquire users/trials for a reasonable amount of money. If you can't, you are going to have a lot of trouble scaling the business and it might not be a viable venture. $500 to learn that is a lot cheaper than dropping 100+ hours on a MVP.
We have been struggling with acquiring users, any suggestions would be highly helpful.
We built a tool that allows you to watch prices of products you love, when prices drop we notify you via email or Facebook. We support over 350 stores including Amazon, Zara, Asos, etc. Give it a spin at www.pricify.com
Do give us some advice on how you think we can acquire customers.
I plan on writing a follow up post with details and ideas on how to acquire users. I'd just say think outside the box. Particularly when it comes to writing. Don't just write for your own blog. Guest post with quality, useful content for other blogs (with readers). Also, always reference your product but you don't have to write directly about it.
Ex:
5 Ways to Get the Best Price on Christmas Gifts
After solving some issues with the signup process, retention, etc. we've moved forward with mobile apps and are getting more traction and refining processes there. Progress is slow, but steady towards a working business.
If I were to do it all over again, I'd have a landing page with a sign up form and I wouldn't build the product until there were at least 100 people on the list. With a free trial or sign up form, you can probably AdWords or Facebook ads 100 people on your list for less than $1,000. Probably $100-500 if you don't overbid.
This also proves whether or not you can even remotely acquire users/trials for a reasonable amount of money. If you can't, you are going to have a lot of trouble scaling the business and it might not be a viable venture. $500 to learn that is a lot cheaper than dropping 100+ hours on a MVP.