When I introduced Aktively to artists as "an online marketplace for people..." people looked at me as if saying "what are you all about kiddo." So when I ordered my business cards today, I changed it to "a website for people..."

I hate jargon too, but I'd prefer to use the followings...

Pivot - Shift in strategy Monetize - Start charging/selling Minimum Viable Product - Beta product (this one is tough) Leverage - Re-use Root Cause Analysis - Finding source of problem