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Candy Crush Monetization and Virality (papers.traustikristjansson.info)
11 points by TraustiThor 4642 days ago
6 comments

I don't understand the popularity of Candy Crush. It's just a less complex variant of Bejeweled style games. Mobile gaming is littered with them. I played for the better part of an hour before hitting the eject button, but plenty of people in the gaming press are enamoured with and addicted to it.

Hell, I even understood the popularity of Rovio's Artillary-like far more than this.

It just goes to show that you don't need a good idea to be successful. Just throw enough dumb ideas to the wind and, eventually, something will sail.

I agree that the game itself is not really better than bejeweled or other similar games. It's the manipulative social strategies that they use to get people hooked and get people to spread the game to their friends that differentiates it from previous games. You can't argue with their success!
If you show the webpage source you'll see hidden divs that contains Viagra links and other things ...

There are two possibilities:

1. OP website was hacked and he has no idea.

2. This page was purposely build with these SEO "enhancements" and the OP knows.

I would love to hear an explanation from the OP about this :).

Hi, I am the owner of the website. I must have been hacked it here are spammy links! How do I get rid of them?
It usually depends in what CMS your website is written (like WordPress, Drupal etc ...). You could also ask your web hosting provider if they can help you with cleaning up your website.

Personally, I use a static website generator and I've never had any security problem. I can't give you any particular advice about how you can clean up your website, you could post a question on StackOverflow or do some Google searches once you know in what CMS your website is written.

(From your page source code it seems that you are using WordPress, do some research about cleaning up an infected WordPress site. The first thing that comes to mind is to always keep your WordPress updated to the latest version ... this, however, won't help you now.)

Thank you, I think it is ok for now.

I found and removed the spammy links, and it passes http://www.avgthreatlabs.com/website-safety-reports/domain/t... and it came out clean after I removed those Viagara links in header.php.

I also upgraded to the newest version of wordpress and changed passwords. The hackers might have left a back door, so I will need to reinstall everything.

You missed an important viral driver. You can't play beyond level X without friend recommendations or paying for the privilege.

That feature annoyed the hell out of me but its certainly been beneficial for the popularity of the game. I stopped playing it at that point

Ah, cool. Thanks for that pointer. I did not play that far.
I don't know if it's on purpose, but there're a lot of spammy links in that page. I wouldn't visit.
Thanks for pointing this out! I found the spammy links in my wordpress header.php file and removed them. I don't know how they got there.
Works OK for me now. All in all, good post.
I found the spammy links in my header.php wordpress file and removed them. Apologies! I must have been hacked.
Is your wordpress installation up to date?
It is now...
You might find this worth looking at if you're not already aware. Good luck. You'll probably need it.

http://codex.wordpress.org/Editing_wp-config.php#Disable_the...

FYI, that page is being blocked by AVG Antivirus. It's detecting a "Blackhat SEO" threat.
Yes, I just saw "Exploit Blackhat SEO (type 1720)" by AVG and the browser refused to show anything.
Hi, I just scanned it with:

http://www.avgthreatlabs.com/website-safety-reports/domain/t...

and it came out clean after I removed those Viagara links. However, I'll go through and harden my wordpress setup.