Can someone please shed some light on how different is this from something like OpenX [1] ?

[1] (http://www.openx.com/publisher/open-source-ad-server)

Or Something like Adzerk?

It sounds like a disease.

I absolutely cannot believe this gets upvoted on HN. It's 3 paragraphs. NO INFORMATION + "But there are some fixed costs and infrastructure that you must consider. So why not partner with <OUR COMPANY>, letting us take care of that for you? Get in touch today for a chat."

Straight up spam.