Yes, it's even more important when the lawyers get itchy... as it happened to the NYTOnIt:

http://www.slate.com/blogs/future_tense/2012/11/20/nytonit_n...

Good on TNY to have a better stance on it.

The examples in this article seem to be of people who revealed themselves when they got bored of running their parody accounts, so I'm not sure anything would be different if they hadn't outed themselves. They'd still have been bored, and stopped updating the parodies, the only difference would be that they didn't fit into this irrelevant headline.

Dan Lyons didn't get less funny after the reveal. He (purposely) toned it down while Steve Jobs was sick. When Steve was doing better for a bit there FSJ was as great as ever.

It saddens me to no end that this is even a topic of discussion.