For those that don't know: Hawaiian Words is a 1600 word translation dictionary. It has ads that can be removed via an in-app purchase, music and customizable backgrounds, and purchasable text-to-speech for the Hawaiian words. It also has word of the day.
It might not be for me or for you, but if people are buying it, I assume there's a niche market for this kind of thing.
I'm the developer of this app. The critique was really useful; I'm already starting to implement some of the suggestions.
Feel free to ask me any questions. I have a lot of data on which marketing techniques have paid off and which haven't. I just started running an online and print ad campaign in Hawaii Magazine.
I ran an ad in an email blast to 11,000 people for $300. 12-20 visitors was all I saw through Google Analytics, and the App Store downloads did not increase.
Since that experience, I haven't spent any more on marketing, but I'm going to give adwords a shot for my Photo Investigator landing page. Are there any other marketing avenues that you'd recommend?
It might not be for me or for you, but if people are buying it, I assume there's a niche market for this kind of thing.