Sure, why not?

Why should people who do good not brag about it?

If feeding egos incents people to make the world a better place, why not?

Mmm... maybe bragging about it will not be the center of the idea. Let's see what Stone & team come up with. If that's the main thing... I don't think people will use it.

Even the domain has been booked recently. DOMAIN: JELLYHQ.COM created-date: 2013-03-22 00:38:18 updated-date: 2013-03-22 00:38:21

Apparently, an "idea stage" venture. The only point of attraction is Mr. Stone!

That's the explanation Stone released today. Seems to be a mobile app focused on social good-doers.

To be fair, he can't be that honest.

It also has Biz' wallet. If it wasn't for him, this wouldn't even be mentioned. Developers joining are probably guaranteed a year or two salary, no matter how bad it is. Beyond that, we have to know more about it

He talked about this project back in January with Charlie Rose. http://www.fastcompany.com/3004361/a-conversation-charlie-ro...

Twitter acquired Vine when it was just a web page.