I have a website, Robohash.org, that's embedded in websites around the world.
It gets millions (!) of loads every week.
Should I be falling over myself, trying to find a way to monetize it, or should I enjoy that people are using it, and smile when I see one?
Most of us already have good jobs, our bills are (mostly) paid, and we're not in danger of going hungry.
Startups are great, and I encourage people to start one when there's something with a real revenue model, but don't try to force your fun little quirky project into being something it's not.
Try to force a quirky fun project into being a revenue producing startup, is like charging you friends to watch your Garage band play. I understand the motivation, but it's kinda sad.
Time to come clean before this goes too far: I actually agree with you completely. This was a little experiment with devils advocacy. I am somewhat heartened by the result.
I like the idea of Saint Backup Day much better than world backup day ... but why not make it Jan 3, though, the feast day of St. Genevieve, the actual patron saint of disasters? Also in early January most people are in a "let's get organized" mood, anyway.
Infographics are a classic SEO black hat scam, where an infographic with random factoids and idiot-enticing charts/graphics is circulated to generate link juice for a site with an unrelated business purpose.
The poster is just saying that Holidays are the new black hat marketing technique.
Descriptive terms immediately describe the goods, or some important characteristic of the goods. Trademark law does not protect descriptive terms unless achieve "secondary meaning" in the minds of consumers. That is, trademark rights accrue when the public comes to associate the descriptive term with a particular company rather than the product in general.
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Failure to "police" a mark by stopping infringing uses can result in the loss of protection.
You don't have to stop use to stop infringing use. If you just want to protect your trademark, explicitly license it to them for free or a trivial amount.
Besides misspelling "its", the lawyer-impersonators at WBD Legal spammed the WBD phrase several times without even saying that it is trademarked.
Good for Bfy, to displace WBD trolls, unless they set up a fake controversially to make them selves look put upon (cynical because Fake Controversies are a classic marketing technique, older than Fake Holiday and Infographic)
They start trying to coerce their project into a business, and it not only looks sad, but destroys what they loved in the process.
I certainly understand the temptation, but I hope I maintain the wisdom to know where the line should be.