There's just too many alternatives and the market is crowded. Even with paying customers, they're focusing on other things..so they won't update the site for a while. If they bring it back, by the time they do, a better alternative wins and they go back into shutting it down. The gif is ok.
When I was looking for an RSS reader on my iPad the vast majority synced only with Google Reader. It was either that, or use their account and be fed news instead of telling them exactly which feeds I want to read.
That and they make you read them in huge squares instead of lists. One thing Google might do is automatically download all Google Reader users' data using https://www.google.com/takeout/ and allowing those apps to access the data. I think I'm seeing Gmail go too for G+. Maybe not GCal because of GGlass but right now most of what's free from Google I'm seeing it gone in 3 years.
Shutting down Google Reader makes a mockery of their famous mission statement: "Google’s mission is to organize the world’s information and make it universally accessible and useful."
If you're looking for an alternative to skim headlines please give Skim.Me (http://skim.me) a try. We're a startup releasing another version soon to help you keep up at a glance.
It is not just an rss aggregator, it is the UI the keyboard shortcuts, the network of sharing, the discovery, autotranslation, market dominance (allowing for nearly any RSS client to keep everything in sync), and tons of more things.
yes! so far i have not found a mobile friendly web app that also saves your feed, or at least a significant amount like g reader. i wish they weren't shutting it'd down.