What to do? Clear your calendar for an afternoon and think about your business - look for weak spots to see if Amazon is going to blow up part of your business plan and adjust.
Read Jeff B's letter to shareholders from year one... it's not fluff and will tell you loads about how Amazon thinks.
Realize that Amazon's main goal is to drive revenue, they'll be fine not making profits off your segment for years or maybe never. They may be public but they're playing a LOT game.
Realize that Amazon doesn't tell anyone anything unless it is to their advantage. When you see the press release that Amazon is moving into your segment they HAVE a working product and likely other related projects underway.
Realize that there are some thing Amazon is not great at. Examples: Taking to the press, there are states they can't work in, face to face selling, working with open source etc.
Read Jeff B's letter to shareholders from year one... it's not fluff and will tell you loads about how Amazon thinks.
Realize that Amazon's main goal is to drive revenue, they'll be fine not making profits off your segment for years or maybe never. They may be public but they're playing a LOT game.
Realize that Amazon doesn't tell anyone anything unless it is to their advantage. When you see the press release that Amazon is moving into your segment they HAVE a working product and likely other related projects underway.
Realize that there are some thing Amazon is not great at. Examples: Taking to the press, there are states they can't work in, face to face selling, working with open source etc.