Testing and optimization for mobile websites is still in infancy and most small/medium websites wouldn't bother with it right now. But with increased usage and much of research for shopping increasingly happening lazily on tablets and mobiles, this is definitely going to change in next one or two years. Our own website gets 5% of traffic on mobiles and tablets, but it is steadily growing.
So I read that pdf, and I am not convinced. These all seem like "before Day One" checkpoints to consider when building mobile apps and mobile websites. Making sure the website renders on multiple devices is just the beginning. That's not optimized, that's just the basics. Is there anything more thorough?
Also, have you guys considered hiring pentesters? I'd be happy to do the work.
The tips and tricks are not exhaustive of course. We had to balance the amount of information with the limited attention span. I had actually written a more detailed article titled '10 Tips To Optimize Conversions On Your Mobile Landing Pages' http://searchengineland.com/ten-tips-to-optimize-for-convers...
Hope you find it useful and more thorough. Let me contact you about pentesting.
We believe most small websites don't have sufficient traffic on mobiles to make use of the feature, while bigger accounts would have custom websites and landing pages for mobiles and tablets. Of course, we could have launched it for everyone but we have been trying to introduce some premium features without increasing our base pricing (our basic plan of $49 for 10,000 visitors hasn't changed in last 2.5 years since launch).
I guess it's always a tricky deciding which feature to apply to which plan.
On the flip side, since a lot of sites are now just starting to experiment with mobile commerce, mobile landing pages and such this feature might be useful as an acquisition "hook."
Yes, it was very tricky to decide whether to release for all or for selected plans or even introduce it as an addon. Ultimately, we decided it to launch for $249+/mo plans only.
Testing and optimization for mobile websites is still in infancy and most small/medium websites wouldn't bother with it right now. But with increased usage and much of research for shopping increasingly happening lazily on tablets and mobiles, this is definitely going to change in next one or two years. Our own website gets 5% of traffic on mobiles and tablets, but it is steadily growing.